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Chocolate Teapot – CMO?
He is as useless as a …(fill in your own) chocolate teapot. This is the accusation being levelled at the CMO – the Chief Marketing Officer, the new fangled title for VP of Marketing, by the UK’s...
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Chief Customer Officer – Old Wine in New Bottle?
The prediction that all businesses need one of these has been around for a while now, yet the position has yet to generate any traction. Maybe this is the year? Also referred to as a variety of other...
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New Guy – Chief Customer Officer
While not yet mainstream, the Chief Customer Officer (CCO) position continues to gain traction. Forrester has highlighted several trends and commonalities that help us put together a profile of the CCO...
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